Singaporean bubble tea brand, Playmade, has launched “Mysteary Challenge”, a contest for bubble tea enthusiasts to taste and identify two of their latest tea bases – Golden Assam, coined as “Golden Black,” and Tie Guan Yin, an oolong tea. The contest requires customers to differentiate between the two teas by identifying their differences in smell, taste, and color. Clues can be found on Playmade’s Instagram page, @playmade.onezo. The winner with the correct tea submission, picked from a draw, will receive a pair of air tickets to Taipei.
To participate in the contest, customers need to purchase the “Mys-tea-ry Tea Bundle”, which includes both Golden Black and Tie Guan Yin tea bases. After tasting the teas, customers should label their guesses on each of the cups with the provided stickers, share their posts on Instagram, and use the hashtag #playmademysteary by June 4, 2023, at 11:59 pm.
Customers can choose to buy their preferred teas as both Golden Black and Tie Guan Yin will also be available for ala carte purchase throughout the campaign period. The “Mys-tea-ry Tea Bundle” is available while stocks last.
Additionally, Playmade had partnered with Shopback to offer $1 off (for existing users) and $2 off (for new users) the purchase of this campaign’s drinks when purchasing with ShopBack Pay. Offer is valid till the end of this campaign on June 13, 2023.
Promotional Prices for “Mys-tea-ry Tea Bundle” (In-Store)
- Original Golden Black & Tie Guan Yin: M – $5.90 (U.P. $6.40) L – $8.30 (U.P. $9.20)
- Golden Black Milk Tea & Tie Guan Yin Milk Tea: M – $7.80 (U.P. $8.60) L – $10.10 (U.P. $10.10)
- Honey Lemon Golden Black Tea & Honey Lemon Tie Guan Yin Tea: M – $9.90 (U.P. $11) L – $13 (U.P. $14.40)
Prices listed above do not include toppings. For bundle purchases with toppings selected, they will be added to the drinks at random. During this period, the Golden Black or Tie Guan Yin drinks will still be available for ala-carte purchases. However, customers should note that ala carte purchases are not eligible for this contest. All drinks, bundles and ala carte, will be available for purchase in stores and on listed delivery platforms from May 4, 2023 to June 13, 2023, while stocks last.
Playmade’s Golden Black series is brewed from Golden Assam tea leaves, which offer a deeper, richer smoothness than traditional Assam tea leaves. The premium range of tea leaves are the finest plucked tips of the tea plants, making this a luxurious range for all tea lovers out there.
Playmade’s Tie Guan Yin Tea series is a refreshing reddish-brown oolong tea base with a floral aroma and a roast nutty character. Oolong tea has many associated benefits, such as regulating bad cholesterol, increasing alertness, reducing oxidative stress, and boosting the immune system.